How many types of attitude

Attitude are different from values: Values are the ideals, whereas attitudes are narrow, they are our feelings. Attitude are evaluative statements: either favourable or unfavourable concerning the objects, people or events. A positive attitude towards a thing will influence human behavior towards the thing favorably and vice-versa. It refers to the strength of the effective component.

For example, we may dislike an individual but the extent of our disliking would determine the intensity of our attitude towards the person. Attitude is not inborn phenomenon. Attitude are learnt through social interaction and experience.

Four important functions of attitude which are crucial in organizational behavior viewpoint are:. Consumers hold certain brand attitudes partly because of the brand utility.

If a product has helped us in the past even in a small way, our attitude towards it tends to be favorable. One way of changing attitude in favor of a product is by showing people that it can solve utilitarian goals. They may not have considered some advertisement which stresses the utilitarian benefits of a product.

Example : Well-treated employees tend to develop a positive attitude towards their management or job. Consumers want to protect their self concept from inner feelings of doubt. Cosmetic and personal hygiene products, by acknowledging this need, increase their relevance to the consumer and have the possibility of a favorable attitude by offering reassurance to the consumers self concept. Example : Older faculty might feel somewhat threatened by a young and new faculty member who is full of fresh ideas and enthusiasm.

Attitudes are one expression of general values, lifestyles, and outlook. If a consumer segment generally holds a positive attitude towards being in a fashion segment, consumer may treat high fashion clothing and accessories as symbols of that lifestyle. Example , a manager who values honest and sincere work will be more vocal against an employee who is having a very casual approach towards work.

Attitudes provide frames of reference or standard that allow individuals to understand and perceive the world around him. Individuals have a strong need to know and understand the people and things with whom they come in contact, especially if they think they might influence their behavior.

Also Read: What is Motivation? Types of Motivation. There are broadly three types of attitude in term of organisational behavior. A person will hold a positive attitude if had a high level of satisfaction, while dissatisfied people will generally display a negative attitude towards life. When we talk about attitude, we generally speak about job satisfaction because they are inter-related in organizational behaviour. Job involvement refers to the degree to which a person identifies himself psychologically with his job, actively participates and considers his perceived performance level important to self-worth.

Organizational commitment refers to a degree to which an employee identifies himself with the organizational goals and wishes to maintain membership in the organization. Resigning from the job or absenting versus job satisfaction is a predictor of organizational commitment. Also Read: What is Perception? Importance of Perception. Some of the learned characteristics responsible for attitude formation are:.

Our personal experiences with people and situations develop our attitude towards such persons and situations. Through job experience, people develop attitudes towards working conditions, salaries, supervision, group dynamics and so on. Perception is the result of a complex interaction of various senses such as feelings, seeing, hearing and so on and plays an important part in our attitude and behavioural formation.

Similarly, we lose many good friends due to our changed perception about them. How can I improve my positive attitude? Is positive attitude the key to success? Why is a positive attitude not the key to success? How does having a positive attitude benefit you? Why do we need to be positive? How can I be positive in life? How do you stay positive in tough times?

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Ben Davis February 18, What are the three components of attitudes? What are the good attitudes of a person? Do attitudes determine behavior? What are attitude components? What is another name for attitude?

What are the ABC components of attitude? What comes first attitude or behavior? How do attitudes influence behavior? What is the behavioral component of attitude? What is difference between attitude and Behaviour? Neutral Attitude People with a neutral attitude often remain complacent and self-satisfied. You can gauge a neutral attitude by identifying its various symptoms—not showing emotions or reacting to situations, letting things work out on their own and being indifferent to challenges.

One of the most unique types of attitudes, neutrality has its advantages and disadvantages. While it can help you maintain stability in the face of setbacks, it can also make you feel detached from other people and from your goals. If you feel you have a neutral attitude at work, try to make an attitude change and embrace positivity.

Sikken Attitude Sikken is one of the most complicated types of attitudes. It reflects a constant state of negativity and aggressiveness. Someone with a sikken attitude simply has to make more of an effort to change. Importance Of Attitude In The Workplace You need to be wary of the different types of attitudes in organizational behavior. Even if circumstances have made someone adopt a negative outlook, they can always learn to embrace a positive attitude. You take more responsibility and find meaning in your work, so your productivity increases.

You appreciate diverse viewpoints and are enthusiastic about teamwork , so you are a skilled collaborator. You focus more on opportunities and less on mistakes so you learn from failure and are motivated to move forward. These three components refer to the cognitive, emotional, and behavioral.

For example, a well-known distinction is made between the stereotype the cognitive component , prejudice emotional or affective component , and discrimination the behavioral component. The tripartite model of attitudes arises precisely from these three components. According to this model, attitudes are how you feel, what you think, and the inclination you adopt when it comes to taking action. However, other models indicate that attitudes include beliefs.

Thus, what you think dictates the rest of the components. For example, you might have a rather positive opinion of a person but refuse to help them when they ask you to. One of the solutions to this discrepancy between beliefs and behavior lies in the emotions. What you feel will unite what you believe and what you do.

Another solution brings those references to all past behavior.