Pinterest how many people

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Corporate Account. Statista Accounts: Access All Statistics. Basic Account. You only have access to basic statistics. Single Account. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " Pinterest " The most important statistics. The most important statistics. Further related statistics. Pinterest: distribution of U.

Further Content: You might find this interesting as well. The US market contributes US revenue has increased at a slightly slower rate than worldwide earnings over the last year, growing by Pinterest users based outside of the US are responsible for The mature US market still accounts for the vast majority of Pinterest revenue. But the international revenue share has grown in recent years, nearly tripling from 5.

Hootsuite estimates that Source: Pinterest , Hootsuite. Worldwide, The age bracket is by far the largest single group. Source: Hootsuite. Based on Apptopia estimates, the Pinterest mobile app receives Pinterest Lite a lightweight version of the app, available on Android was downloaded , times during the most recent day period.

Sensor Tower provides similar estimates. Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online.

But not every stat is relevant, reliable and up to date. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. See how Pinterest stats measure up against other social media networks and beyond.

As of January , Pinterest ranks as the 14th largest platform in the world in terms of global active users. Source: The Global State of Digital Pinterest gained more than million monthly active users in International monthly active users rose to million in Source: Pinterest. Pinterest came under fire for gender and race discrimination last year. The company has also made several recent appointments of women of color to its board of directors, executive team and other leadership posts.

The company also added a way for retailers, advertisers and creators to self-identify, allowing the company to showcase their content in the Today tab, Shopping Spotlights and The Pinterest Shop.

Women have always outranked men on Pinterest. When it comes to their advertising audience, the gender breakdown looks a little different. In terms of generational demographics, Pinterest saw the most growth last year with Gen Z. According to Pew Research Center , anyone born after is considered a part of this generation.

Knowing what makes a Pinner pin is often what separates a good marketing strategy from a mediocre one. To support the growth, the company recently introduced Pinterest Premiere ad packages, which are set up to bolster the targeting and reach of video campaigns.

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