When do malls decorate for christmas
Retail Retail Sales Training. Retail Sales Training Online. Retail Sales Strategy. Retail Merchandising. Retail Customer Service. The Retail Doctor Video Library. About Clients. Access Now. Why do retailers put out Christmas merchandise before Halloween? Because customers buy it. It's that time of the year Time for the leaves to change and drop Corn mazes to sprout up Pumpkin spice lattes Sorry, but there is one basic reason all retailers should do this.
Pumpkin-flavored everything takes over your favorite grocery outlet and kids start pondering what they want to dress as for Halloween. Sometimes, twinkling lights even start popping up before Labor Day.
This describes how retailers try to sneak their holiday merchandise onto shelves in small amounts early in the year. Shoppers pack retailers across the country. A whole subdivision of the housewares section at the Macy's in Livingston Mall is currently reserved for Christmas and stocked with artificial Christmas trees, ornaments, holiday dinnerware, Santa Claus dolls and rows of stately nutcrackers. This isn't just last year's stuff, either: "" is stamped on several ornaments, as if to let everyone know that Santa is on his way.
Shoppers can even find New Year's cards. She, too, says this year's introduction of holiday decor and merchandise is no earlier than last year. While Burlington County's Moorestown Mall traditionally installs its holiday decorations at the beginning of November, stores can start earlier, says marketing manager Jessica McClintock.
Shops in the mall's Boutique Row section are displaying holiday ware for parties, she says, catering to "the cognizant shopper" -- the type-A early birds who are loath to leave preparations for the week of yuletide. Yet many consider such premature retail displays an outright affront to early fall and all the leaf-peeping and costume-hunting joys that pre-Thanksgiving has to offer.
We know the holiday has long since become fully commercialized, but do stores really have to make such a premature gesture -- as if to say, " only 85 days left to shop, people, chop chop! Just as some stores buck the trend of opening earlier than ever before on Thanksgiving night for Black Friday promotions, some also reserve going all-out Christmas for late November.
Nordstrom, for one, abides by the tradition of saving Christmas decorations for after Thanksgiving -- favoring the "one holiday at a time" approach. Last year, online polling research company CivicScience asked United States consumers if retailers should decorate "one holiday at a time.
Retailers may say they're lining store shelves with Christmas products no earlier than last year, but Howard Davidowitz maintains the overall trend is for stores to not only deck the halls earlier, but also more heavily than in years past. The simple explanation, he says, is that business is bad. Brick-and-mortar stores are all too aware they'll have to duke it out with online retailers for holidays sales.
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