When is autotrader published

Blundell said. He said Trader began the transition to digital advertising several years ago, under the guidance of former owner Yellow Media Inc. Margins are higher for online ads, and he said the company is generating steady profits a year after being spun out of Yellow Media Inc. Basic online ads are free, but users are encouraged to spend more money to have their ads given better placement on the website. More than three-quarters of its revenue comes from its online operations. It might make financial sense for the company to push readers online, but it's bittersweet for those who have spent decades flipping through the magazine pages looking for bargains and rare finds.

The magazine held a special place among car enthusiasts, many of whom keep a stash of back copies. Like most car collectors, he relies on the Internet for most of his research. But free sites such as Craigslist can be a headache for car collectors, because it's tricky to weed out scams.

Thieves have been known to list stolen property online. Trader has worked to differentiate itself from the free, and riskier, online offerings. Continue Shopping. Earning 0 Pocketmags Loyalty Points Each Point is worth 1 penny or unit of currency and can be redeemed against future purchases here at Pocketmags. Checkout Continue Shopping. Upgrade to today. You get: This issue of xxxxxxxxxxx. If you decide that PocketmagsPlus is not for you, you can cancel your monthly subscription online at any time.

Cancel anytime. Learn more. Hello, Sign in. Sign out. My Library. Top Magazines. Latest Deals. Gift Ideas. Gift Finder. AutoTrader , the company that connects sellers and buyers of vehicles, has decided to close its magazine, which has been the cornerstone of its business for the past 25 years. The decision to fold the AutoTrader print publication was not taken lightly, and had almost 10 years of research behind the move.

But today we live in a far more exciting reality. Declining print revenue and fewer readers were the reasons behind the switch. We then knew whether our users were responding via the magazine or the website, and through tracking it month-by-month, we could see how quickly their preference was changing. Aside from changing audience preferences, the revenue facts also made this move, not just a choice but a necessity.

An online site provides AutoTrader with several features, not offered by a magazine. Firstly its reach is greater. Compared to the 1.