When was crest established

Bundles Explore. Read article. BringOnTheSmiles Enabling healthier oral care habits. In both countries, Blend-a-Med's long-standing identity as a specialized health care product that was sold through pharmacies built its reputation over decades. There was no equivalent of an ADA endorsement to reassure consumers that the product was effective, though Blendax did enjoy good public relations with the dental profession. Blend-a-Med was widely advertised as "the toothpaste the dentist gives to his family.

In the early s, Unilever responded by launching Mentadent in a range of European countries, and Colgate-Palmolive did likewise with its Dentagard brand. By the mids, Mentadent was available in ten countries and Dentagard in seven. Blend-a-Med's role in pioneering this market sector in Europe was similar to the part played by Crest in triggering the growth of the anticaries sector in the United States. Interestingly, neither Crest nor Blend-a-Med was very successful outside its home market.

Instead, the multinational companies, which were forced to imitate the first movers, provided the impetus to spread innovations to new national markets. Between and the decline of cosmetic toothpaste brands was even more dramatic in Europe than in the United States Table 6. The remarkable growth of gum health brands in Europe in the s, in addition to the strong anticaries sector, meant that cosmetic brands constituted only 10 percent of the total market by The shift away from cosmetic toothpastes to therapeutic ones was clearly an international phenomenon, but nowhere was this more pronounced than in the United States and Europe.

Excerpted with permission from "Cavity Protection or Cosmetic Perfection? Subscribe to the Business History Review. Business History Review. Peter Miskell is a lecturer in business history at the University of Reading. In the s, the Holy Grail of toothpaste was to create a product with therapeutic as well as cosmetic benefits. From Business History Review. A detailed report on the market by Unilever in made the following observation: Unfortunately, the true therapeutic toothpaste giving a high degree of protection against dental caries still remains a dream, one which seems unlikely to come true for some time.

ES , Unilever Archives, Rotterdam. Sponsored members, on the other hand, are given all the same rights and the same responsibilities as members.

But because sponsored members generally have far fewer technical and financial resources than full members, they are reliant upon their sponsoring members to interface with the CREST system. Retail and private investors are able to open accounts in their own name and are given access to CREST indirectly through their broker or bank.

Rapp, H. The Bank of England. Stock Brokers. Investing Essentials. Your Privacy Rights. To change or withdraw your consent choices for Investopedia. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page.

These choices will be signaled globally to our partners and will not affect browsing data. We and our partners process data to: Actively scan device characteristics for identification. I Accept Show Purposes. Your Money. Personal Finance. JSTOR is a digital library for scholars, researchers, and students. A vintage ad for Crest toothpaste. By: Livia Gershon. March 9, March 9, Share Tweet Email Print.

Weekly Newsletter. Have a correction or comment about this article? Please contact us. Cavity Protection or Cosmetic Perfection? The Business History Review, Vol.