Why does google change its logo

Google As you can see, several elements of the now-familiar design are already in place. Intelligent design As Google grew in notoriety, the decision was made to upgrade its branding. Google These designs show things falling into place. Google After changing to brighter colors and a more subdued shadow effect in , Google made significant changes to its branding in Google Google created this font — called Product Sans — in-house.

Google The latest Google logo maintains the visual identity of its predecessor, but the new typeface makes it look more modern.

Google Doodles Google Doodles were originally conceived in by Larry Page and Sergey Brin as a way of showing they were out of the office and attending the Burning Man festival. Ring: Who has the better video doorbells? Google Nest vs. With Tesla bleeding money, Elon Musk initiates hardcore spending review. With 9 years of work in danger, Skyrim modders still build castles in the sand. Catull -- the former typeface -- has serifs, the small lines that embellish the main vertical and horizontal strokes of some letters.

Serif typefaces are less versatile than their sans-serif typefaces, since letters vary in weight. Product Sans is a sans-serif typeface. That means it's easy for Google's designers to manipulate and adapt the logo for different sizes -- say, the face of an Android watch or the screen of your desktop computer.

As Google's product line becomes more and more diverse, an adaptable design becomes essential. The logo is also meant to look young, fun, and unthreatening read: "I'm not like other massive tech corporations, I'm a cool massive tech corporation.

Google's logo is also now dynamic. When you begin a voice search on your phone or tablet, you'll see the Google dots bouncing in anticipation of your query. As you speak, those dots transform into an equalizer that responds to your voice. And once you've finished talking, the equalizer morphs back into dots that ripple as Google finds your results.

While their movements might seem spontaneous, their motion is rooted in consistent paths and timing, with the dots moving along geometric arcs and following a standard set of snappy easing curves.

In , Google started playing with the Google Doodle -- a temporary modification of the traditional Google logo. The first Google Doodle originated in -- before the company was technically even a company. Page and Sergey were attending the Burning Man festival. As a kind of "out of office" message, they put a stick figure drawing behind the logo's second O. Users loved it so much that they appointed Dennis "chief doodler. Today, doodles are often used to commemorate holidays, special occasions, and birthdays of scientists, thinkers, artists, and other important people.

But as time has gone on, they've become more and more global and creative. For example, on September 1, , this Doodle celebrated the first day of school or mourned it, depending on who you ask.

To decide which events, figures, or topics get doodles, a team gets together periodically to brainstorm. Doodle ideas can also come from Google users. After an idea or doodle pitch gets the green light, the actual doodles are designed by illustrators and engineers. Google reported in that they'd launched more than 2, doodles for various homepages around the world.

While Google hasn't shared more recent stats on its doodles, PRI noted that they'd climbed over 4, by Google has continued to embrace doodles with a verified Twitter account devoted to updating its audience about newly-published doodles. Cybersecurity Mobile Policy Privacy Scooters. Phones Laptops Headphones Cameras. Tablets Smartwatches Speakers Drones. Accessories Buying Guides How-tos Deals. Health Energy Environment.

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